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Every year, businesses attempt to predict upcoming trends in order to prepare and stay ahead of the curve, but even the best business forecaster would have struggled to anticipate the events of 2020. Almost overnight, the pandemic radically changed consumer behaviour and working environments. After the year we have experienced, it might seem impossible to […]

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Covid-19 has upended much in the business world. One of the biggest changes is seen in consumer spending habits. Customer loyalty is not a given – people are switching brands and altering their normal spending patterns in search of socially responsible behaviour, value, and compatibility with lifestyles centred around the home. Now is the prime time for […]